Ever since we learned of Gord Downie‘s incurable brain cancer back in May, a huge number of people and organizations across the country have been working to raise funds for brain cancer research.

Kevin Kerr, who runs a company called Epidemic Music Group, had a brilliant idea for a fundraiser: set up the longest continuous live music performance by multiple artists.

After touching base with theGuinness Book of World Records, this gig will run over 16 days starting March 17 at The Earl of Whitchurch in Stouffville, Ontario.

Over 400 musicians have committed to play 24 hours a day until the record is broken. There are a ton of charities involved as well, including Sick Kids, Gord Downie Fund for Brain Cancer Research, Markham Stouffville Hospital, Evergreen Hospice, The Gord Downie & Chanie Wenjac Fund, Artscan Circle, and more.

The current record holder is the U.S. of A., but with Canada’s 150thbirthday rager happening this year, seems fitting that Canada should yank the record from Yankee hands.