Snoop Dogg Launches Media Platform For All Things Marijuana

It ain’t nuthin’ but a “.com” thang.

Rapper Snoop Dogg on Monday unveiled a new media company website devoted to — what else — marijuana.

Born Calvin Broadus Jr., the music mogul and co-founder of MerryJane.com described his new online destination as “the encyclopedia to the cannabis world” during TechCrunch Disrupt in San Francisco.

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“We’re providing the industry with something that’s void right now,” Snoop said. “We are the information hotline for cannabis. We are what’s missing.”

MerryJane.com co-founder and media entrepreneur Ted Chung said Merry Jane will feature news, videos, editorial content and original programming, including Deflowered, an interview series.

“There are few companies out there that have attempted to enter into the marketplace, and their download apps total and page views total are really numbers that we’re going to crush within the first six months,” Chung said. “I think the interest level and the demand is there, it’s just about someone coming to the forefront like Snoop, like our other partners — including actor Seth Rogen — and providing the site and media platform that can take cannabis to the next level.”

The site will officially launch in October. Until then, 420 users a day — of course — will be selected to test out the marijuana site’s beta version.

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For the moment, the site is just a whirling cloud of green smoke with the option to register an email for the opportunity to be chosen as a beta tester.

“There are so many people in the closet, and we are giving them an opportunity to come out of the closet and just admit they like to smoke,” Snoop said.

This article originally appeared in THR.com.