FX has unveiled a new promo for its upcoming American Horror Story: Hotel, and while it’s a “blink and you’ll miss them” situation, it offers a look at the show’s new characters, most played of course by familiar thespians. (Check out some stills released last month right HERE.)

Among others, you’ll get peeks at castmembers Chloe Sevigny, Wes Bentley, Angela Bassett, Kathy Bates, Matt Bomer, Sarah Paulson and, of course, Lady Gaga, whom this show is understandably pushing very hard. If you didn’t know any better, you’d think this season was called American Horror Story: Lady Gaga.

Meanwhile, we’ve also got the synopsis for the first episode, titled Checkin In:

Detective and family man John Lowe investigates a chain of gruesome murders in Los Angeles. A mysterious tip points him to the enigmatic Hotel Cortez. Written by Ryan Murphy & Brad Falchuk; directed by Ryan Murphy.

American Horror Story: Hotel opens for business October 7th.